There’s nothing quite like the simple pleasure of scratching an ear itch. While scratching that itch provides instant relief, all too often, that satisfaction comes with a catch…the start of a cycle that keeps your ears dry and irritated. Read on to learn why, and how to break it.

Why Scratching Your Ears Feels So Good 

The skin inside your ear canal is full of sensitive nerve endings, and when scratched, these nerve endings trigger quick bursts of pleasure signals (sometimes called an “eargasm”). 

While it may feel good in the moment, scratching, even gently, can irritate the delicate skin inside your ear. This triggers micro-inflammations that can lead to further itching, which in turn prompts more scratching, and so the cycle continues. 

What Triggers the Itch-Scratch Cycle? 

Common causes of this itch-scratch cycle include:

• Dry skin (especially in winter or in dry climates)
• Shampoo, soap, or shower water that dries out the ear canal
• Hearing aids or earplugs that trap moisture and irritate the skin
• Medications with ear-drying side effects
• Chlorine irritation from swimming pools 
  

Meet Earvana: The Easy Solution to Dry, Itchy Ears 

We know it’s tempting to scratch that itch, but Earvana by WaxRx provides a safer way to soothe irritation. This cooling, non-greasy formula features Vitamin C, so you can rinse with a pH-balanced formula for your ear canals.

Earvana is great for:

• Dry, itchy ears from weather or water
• Irritation caused by hearing aids or earplugs
• After-shower rinsing
• After-swim rinsing

The bottom line?

While scratching your ears may feel good in the short term, it’s a quick fix that causes bigger problems. Earvana is the safe, soothing solution your ears will thank you for.